Ania's Finds

Pricing on Poshmark is both an art and a science—your goal is to attract buyers, encourage offers, and still make a profit after fees. Here are some effective pricing tactics to help you sell smarter:

Foundational Pricing Tactics
Research Sold Listings: Use Poshmark’s search filters to check “Sold” prices for similar items (same brand, condition, style). Base your price on what’s actually selling, not just what’s listed—aim to be competitive within that range.

Account for Fees: Poshmark charges 20% commission on sales over $15 or a flat $2.95 for items under $15. If you want $20 in hand, list at $25 (20% of $25 = $5 fee). Build this into your baseline.

Start High, Expect Offers: Buyers love haggling, so price 20-30% above your minimum acceptable price. For example, if your bottom line is $20, list at $25-$28. This gives room to negotiate without losing out.

Strategic Pricing Moves
Anchor Pricing: List slightly higher than market value (e.g., $35 instead of $30 for a popular brand) to make your discounted offer (say, $28) feel like a steal. It’s psychological—buyers perceive more value.

Odd-Number Pricing: Use prices like $19, $27, or $49 instead of round numbers ($20, $30, $50). It mimics retail psychology and often feels “cheaper” to buyers.

Tiered Pricing for Condition:
New with tags (NWT): 70-80% of retail.

Like new: 50-60% of retail.

Gently used: 30-40% of retail.

Worn with flaws: 10-25% of retail (disclose imperfections clearly).

Negotiation & Offer Tactics
Send Offers to Likers: When someone likes your item, send a private offer dropping the price 10-20% (e.g., $30 to $25) and add discounted shipping ($4.99 instead of $7.99). Time it within 24 hours—strike while they’re interested.

Counter Lowballs Wisely: If you list at $40 and get a $15 offer, counter with a small discount (e.g., $35) and a friendly note: “Thanks for the offer! I could do $35—let me know!” It keeps the convo alive.

Bundle Pricing: Offer 10-30% off when buyers add multiple items. List this in your bio (e.g., “Bundle 2 items for 15% off!”) or pitch it in negotiations to upsell.

Dynamic Pricing Adjustments
Drop Prices Over Time: If an item sits for 14-30 days, lower the price by 5-10% and share it again. Poshmark notifies likers of the drop, boosting visibility.

Relist for a Reset: After 60 days, delete and relist unsold items at a slightly lower price (e.g., $30 to $25). Fresh listings rank higher in search.

Seasonal Adjustments: Price higher at peak demand (e.g., boots in fall, swimsuits in spring) and lower during off-seasons to move inventory faster.

Promotional Pricing
Closet Clearout Events: Poshmark occasionally runs “Closet Clearout” promos where price drops trigger discounted shipping. Drop your price by at least 10% (e.g., $20 to $18) to join in and notify likers.

Flash Sales: Announce a 24-hour sale in your bio or listing titles (e.g., “$20 today only, reg. $25!”) to create urgency.

Freebies as Value-Add: For higher-priced items, throw in a small freebie (e.g., “Free scrunchie with $50+ purchase!”) instead of dropping the price further.

Pro Tips
Watch the Clock: Items listed or discounted during peak shopping hours (7-9 AM, noon, 7-10 PM) tend to get more traction.

Test the Waters: List a few items at different price points to see what sells fastest in your closet, then adjust accordingly.

Stay Firm When It Makes Sense: If an item’s rare or high-demand (e.g., sold-out Lululemon), hold closer to your asking price—buyers will pay for scarcity.